Self-Distribution Story

REJECTED BY
SUNDANCE.
NOW AT AMC.

The self-distribution story that no trade publication has told yet — how a $82K Kickstarter film ended up in 50+ AMC theaters across America.

"I've never been really one to play the game anyway — I'm just going to keep doing things my own way and keep hustling."

Tim Savage (Skweezy Jibbs)  ·  Willamette Week

Start With the Rejection

THEY SAID NO.
HE WENT ANYWAY.

Most films get into AMC through a studio distribution deal. This one didn't. Skweezy Jibbs Makes a Movie submitted to Sundance and TIFF — the two most prestigious film festivals in the world. Both passed. Then, instead of waiting for industry validation, Tim Savage distributed the film himself, city by city, directly to theaters.

"I thought they would be like, 'This is the sickest f***ing sh*t I've ever seen.' Unfortunately, they were like, 'This is horrible.' I was like, 'Is there anything I can do to fix it?' and they were like, 'No.'"

Tim Savage / Skweezy Jibbs — Willamette Week, October 21, 2025

"I've never been really one to play the game anyway, so I'm just going to keep doing things my own way and keep hustling."

Tim Savage / Skweezy Jibbs — Willamette Week
How Self-Distribution Works

THE PLAYBOOK:
SKIP THE MIDDLEMEN.

Self-distribution through a live touring model means the filmmaker books theaters directly, treats every screening like a concert tour stop, and uses social media reach — rather than a marketing budget — to drive ticket sales. It's closer to how a touring musician operates than how a studio releases a film.

01
Make the Film Without Studio Money
Kickstarter-funded at $82,346. Produced independently by David Cress and Kevin Sullivan (Portlandia, Documentary Now!).
02
Skip the Festival Queue, Go Directly to Theaters
After Sundance and TIFF rejections, book AMC locations and independent cinemas directly. AMC has a program for independent films to book single-show screenings without a studio deal.
03
Treat Every Screening Like a Concert
Skweezy appears in person at every show, hosts a live Q&A, stays for meet-and-greets. The filmmaker's presence is the differentiator that sells tickets — and the part that reviewers praise most.
04
Use 6M Social Followers as the Marketing Budget
No traditional ad spend. The existing TikTok and Instagram audience is the direct-to-consumer distribution channel. Every post is an ad. Every fan is a potential ticket buyer.
05
Scale Nationally — 62 Cities in One Year
The 2026 US tour covers 62 cities across every region of the country, from the Pacific Northwest through Texas, Florida, the East Coast, and back through the Mountain West and SoCal.
The Comp No One Has Written Yet

"THE HUNDREDS OF BEAVERS
OF TIKTOK-ERA COMEDY."

No trade publication has drawn this parallel in print. It's the highest-leverage earned-media story available between now and the end of the 2026 tour.

The Closest Precedent

HUNDREDS OF BEAVERS
DID THIS FIRST.
SKWEEZY'S DOING IT BIGGER.

Hundreds of Beavers (2024) is the closest precedent — an indie black-and-white comedy that self-distributed through a 14-city Midwest van tour, eventually earned $1.52M in theatrical revenue, and landed on multiple year-end top-10 lists (IndieWire #4 of 2024, LA Times). Skweezy cited it by name to Willamette Week.

No trade publication has drawn this parallel in print. The only place it lives publicly is in Skweezy's own quote to Willamette Week. A pitch built around "the Hundreds of Beavers of TikTok-era comedy" — anchored by the Sundance/TIFF rejection, the 62-city scale, the AMC partnership, and the OSU crowd footage — is tailor-made for IndieWire, Filmmaker Magazine, and the LA Times' indie coverage desk.

MetricHundreds of BeaversSkweezy Jibbs
Budget$150,000$82,346 (Kickstarter)
Tour Scale14-city Midwest van tour62-city US tour
Venue TypeArthouse only~50 AMCs + independents
Existing AudienceNone — built from scratch6M followers across platforms
Festival PathSeveral festival winsRejected by Sundance + TIFF
Revenue$1.52M theatrical / ~$2.5M totalTBD (tour in progress)
Trade CoverageIndieWire, LA Times #4 of 2024Zero national trades yet
Sellout Rate85% of initial 15-city tour6 of 8 PNW pilot dates sold out
Proof It Works

THE NUMBERS
FROM THE ROAD.

Press so far: Strong local and student coverage — Willamette Week, KOIN 6, KBOO 90.7, The UB Spectrum, The Daily Barometer, EverOut Seattle. Zero national trades. The Beavers story broke in IndieWire — this one hasn't been pitched there yet.

Why AMC Specifically

WHAT THE
AMC DEAL MEANS.

AMC has a program that allows independent films to book single-show screenings without a traditional studio distribution deal. Booking 50+ AMC locations simultaneously — as part of a coordinated national tour — is what's unusual. For ticket buyers, the AMC brand answers the "is this at a real theater?" question instantly. For the tour, it provides national infrastructure without a distributor taking a cut.

The result: audiences who would never click a link to an arthouse theater they've never heard of will buy a ticket to their local AMC. The legitimacy transfer is real, and it's measurable in sellout rates.

BE PART OF
THE STORY

45 shows remaining. Skweezy in person at every one. This is the only version of this film that includes the filmmaker in the room.